From Copycat to Global Innovation
Driver: Rethinking Technology Transfer with China, by Thomas Bonschab*
Technology transfer with China seems to have
only one direction: Western industrialized countries supply, and China takes
whatever it needs. This process does not enjoy a good reputation. Public media
are constantly coming up with reports that Chinese companies are blatantly
stealing Western technology as part of industrial espionage or breaches of
contract. Because many of these stories are well-documented, they have largely
sapped the mood towards China.
More heavily weighs the accusation that
China operates on a distorted legal framework in order to acquire the desired
technology. In fact, Western companies are still being forced into joint
ventures with minority share in almost all key sectors, if they want to gain
market access in China. Public tenders tend to be designed to grant approvals
only when relevant technology is deployed and produced locally with Chinese partners
(often assigned by the local administration). In addition, many international
investors complain that they are compelled to transfer construction plans to Chinese
institutes, thereby giving away their intellectual property. Similar charges
comprise the requirement to provide training programs for local employees. And
most notably, Chinese authorities are promoting, more or less transparently, M
& A processes in the countries of origin of high technology. In Germany,
the cases KUKA and Aixtron were widely and critically discussed.
Hence, Western governments are becoming
increasingly nervous and trying to strengthen their position on China. Current
messages from the US spur concerns for a new trade war. But even the more
moderate EU and Germany are trying to impede market access for Chinese players
with new foreign trade regulations. It is openly discussed whether China should
be granted the status of a market economy due to its industrial policy.
Towards another realignment against
China
No doubt, there are good reasons to take
action and realign Western policy towards China. However, the approach adopted by
most Western countries is problematic. Sure, it may be intuitively reasonable
to look at China from today’s perspective or from the perspective of the past
10 years. But there is an inherent flaw in this view. From this perspective,
China may appear as a new economic superpower, but still as a
technology-developing country that can only acquire knowledge and innovation
through unfair ways. From this point of view, the established Western
self-understanding of technological superiority is not shaken at all.
This attitude will soon have to be
corrected. The real momentum of China’s development is not only to be found in
its impressive growth rates of its gross national product. It is rather in its
ability to transform itself into a modern knowledge society and thereby to
develop so-called indigenous technologies. China may still enter the
international stage as a copycat, but not for long. Soon, technology transfer
from China to the West is likely to be as common as the other way around. At
least in selected sectors of the economy.
Here's a set of common sense
considerations that make this trend visible.
Example 1: China as a Land of Inventions: In 1996, the share of research and development in gross national
product was just over 0.5%. Although this was above the average of the least
developed countries (LDC) of 0.2%, it was far from modern industrialized
nations. Since then, annual spending has been growing at an average rate of
22%.
Source:
Compiled from United Nations Educational, Scientific, and Cultural Organization
(UNESCO) Institute for Statistics.
The catching-up process is unmistakable.
In 2015, China has already invested 2.07% of gross national product in research
and development. Germany in comparison: 2.87%. As early as 2006, the State Council
announced in its "Outline of National Medium and Long Term Science and
Technology Development Plan (2006 - 2020)" the target of 2.5% of gross
national product for 2020. Since China does not understand such publications as
a poem to the people, but instead as a tough promise, one must assume that in
the next 10 years, the level of Germany and the United States will be reached.
Only the special cases of technology countries such as South Korea (4.2% in
2015), Israel (4.3% in 2015) or Japan (3.3% in 2015) will then stand out.
It is noticeable that we only talk about
aggregated data. In key sectors, defined by the Chinese government as part of
its China Made in 2015 innovation program, the numbers are likely to be even
more significant. New information technologies - notably artificial
intelligence and aerospace sectors or biomedicine and the development of
high-end medical devices - are investing heavily in achieving rapid
independence from Western technologies. The true story is that China will most
likely develop indigenous technologies in key sectors, beyond the picture
visible when looking at aggregate data.
Example 2: China in patent fever: According to a recent survey by the World Intellectual Property Organization
(WIPO), no country registers more patents than China. In fact, as many as the
US, Japan, South Korea and the EU taken together.
Trend of patent applications in the five
main WIPO offices
Source:
WIPO 2016: World Intellectual Property Indicators 2016, Economic and Statistics
Series, p. 23
It may well be objected that many of the
registered patents are destined solely for the Chinese market, so that not all patens
have the high quality to be found in technology driven countries like Germany.
Nonetheless, this shows how much China is now presenting itself as a land of
inventions and ideas.
The dynamics also suggest the direction
in which the currently very critical debate with China on the protection of
intellectual property rights (IPR) will develop. A country with so many patents
will want to protect them, otherwise they are no value. The according laws in
China already exist. Only their consistent implementation by the authorities is
still a major challenge. Over the years, this is likely to be remedied.
Ironically, in the long run China could become a global protagonist of IPR.
Historically, that would follow the example of Japan, South Korea and other
countries.
Example 3: "Speed to Market" - from
invention to product development:
In this core competency for a successful technology transfer, China has already
achieved world leadership. Hardly any population has more affinity for new
technologies than Chinese. Customers demand constant product adaptation, using
social media and the Internet. Successful entrepreneurs have to listen to that
voice, or else they disappear quickly from the market. No doubt, poor product
quality and product safety are commonplace in China, but are also rigorously
punished by customers.
The speed and mentality of Chinese
entrepreneurs are set accordingly. Lengthy strategy processes and consultant
assignments are not part of Chinese business life. Innovation pressure also
comes from the many government programs that operate either through regulations
(such as environmental regulations) or market incentives. Market opportunities
in the context of "Made in China 2025" or the "One Belt, One
Road" program call for maximum flexibility and risk-taking even from the
large state-owned enterprises.
Example 4: Incentives for returning intelligence: About 80% of overseas students return to China. That was not always the
case. At the beginning of the 2000s, studying abroad, primarily in the USA, was
seen as a perspective for a better life. Qualifying Chinese students was very
beneficial for the hosting countries, both in terms of financing academic
institutions and in terms of developing new technologies, using some of the
most gifted minds. This trend has reversed dramatically in recent years.
Source:
National Bureau of Statistics of China
Arguably, this development may be caused
by a tightening of visa requirements in some countries. The decisive factor,
however, is that China offers a more attractive working environment than in the
past, especially in key industries. One of the most striking developments is
the emergence of the many start-up centers, which were built especially for
returning students. At the end of 2016, there were 347 of these centers, with
more than 27,000 companies. A technology pool for the future. A perhaps a role
model for Western industrial countries.
These are just a few examples of the
dynamism with which China is currently developing into a global innovation
driver, stripping off its role as a copycat of Western technology. It is
apparent that the country will set the tone in future, at least in some
sectors. Not just because of its market size or its political chutzpah, but
because of its technological superiority. China builds up the necessary resources
for this change at a historically breathtaking speed. The days are counted for Western
countries to simply blame China as a technology thief.
In the future, therefore, the issue of
technology transfer will probably be rated differently. For example, many
German “hidden champions” and research institutions in the fields of
automation, digitization and Industry 4.0 will step up their development in
China in order to be able to sail hard on the wind. It is not only the internal
market of China that is exciting, as hitherto. It is also the Asian and global
programs along the Silk Road that are perceived as business opportunities. More
fundamentally, however, China is above all a new, global competitor in the
high-tech sector.
So where is the journey going?
The good news is that German and other
Western technology companies are still in high demand in China. Many Western
private sector companies are already underway in developing new business models
in dealing with China. Re-engineering of technologies should soon go both ways.
In fact, there is a lot to learn from China. WeChat, for example, has become a
more powerful tool than WhatsApp, Alibaba and other companies have set similar
signals. Looking at the Chinese Mittelstand to enter global markets, it is
likely to get used to such cases.
At the political level, one can only
hope that the approach of co-operation on equal terms and mutual learning
curves will not remain a simple rhetoric. European and German advocacy for more
fairness in international competition is justified and necessary. The
foreclosure of their own markets by means of new foreign trade regulations,
however, is rather a step backwards.
*Thomas Bonschab has worked many
years for the Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in
Beijing on bilateral projects between German and Chinese ministries. In 2014,
he founded the company TiNC International GmbH together with his Chinese
business partner. His company deals with industrial projects in the fields of
automation, digitization and industry 4.0, as well as educational cooperations
between China and Germany. Thomas Bonschab runs the blog Weltneuvermessung (https://weltneuvermessung.wordpress.com), joint with Robert Kappel and Helmut Reisen, where this post appeared first in German.